My understanding is that $1400/mth is the price per person for someone in BLACKPOOL (where CEEALAR is based) not London.

I think this is important to flag as Blackpool is ~5hrs north of London and a significantly less desirable place to live. https://goo.gl/maps/QZkXnTWLahnqq4bi9

(of course, this could still be a decent giving opportunity)